Project Specialist. Wonderschool

January 2022- Present

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• Create and manage marketing campaigns promoting programs

• Create marketing materials and repository for various state programs

• Develop multi-channel strategy for lead generation

• Provide insights from campaign analytics

• Establish partnerships with economic development organizations and government councils

• Recruit and onboard new childcare providers onto the Wonderschool platform

• Onboard/upsell existing providers on product features

• Lead virtual and in-person trainings to support childcare providers to drive adoption and improve provider practices

• Brought in a $120,000 government contract opportunity

 

 

Program Manager. Sinuate Media

July 2019- December 2022

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• Plan and implement a set of program initiatives for the purpose of economic development in New Mexico and the borderplex region

• Participate in the generation of program resources and in the design and development of program operating goals, objectives, protocols, and related tasks

• Manage marketing campaigns and promotions of programs

• Serve as primary point with respect to program implementation, compliance, and operational matters

• Manage partnerships with program funders and community organizations

• Provide technical/professional and programmatic support to client constituencies

• Co-develop curriculum for accelerator courses that explore the Business Model Canvas and customer discovery

• Teach accelerator courses

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Marketing Manager. Sinuate Media

​December 2017 - July 2019

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• Manage client marketing programs including consulting with clients to determine their needs and budget, planning marketing initiatives, managing execution by creating assignments for team members, quality controlling deliverables, and maintaining communication on progress with clients
  Edit content for social media platforms, blog posts, design pieces, email marketing and other deliverables

• Copy write content for marketing deliverables

• Perform website content updates

• Install web plugins to accommodate clients’ desired website functions

• Edit and distribute press releases

• Buy and manage ads—Facebook/Instagram ads, Google Ads, newspaper ads, radio spots, and billboards

• Write service contracts

• Track project progress

• Lead internal project update meetings

• Participate in networking events to further business development

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Associate Product Manager. DIRECTV/AT&T

​August 2015 - May 2017 

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• Create, establish and maintain monitoring processes for OnDemand portal in Latin America

• Work with engineering teams to escalate and resolve product errors

• Work with content management team to publish guide banners for Pay Per View and OnDemand content 

• Work with programming team to onboard new content providers and extend or replace content rights

• Create and communicate analytic reports reflecting regional and local product and content data

• Work with Latin American countries to update marketing communication on DIRECTV Information channel

• Train countries on new channel 100 application tool

• Execute and expand product development plan for Broadband Video OnDemand portal

• Lead Error resolution meetings

• Lead error reporting and content evolution meetings with Local Product Managers for all serviced Latin American countries

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Marketing Assistant. Intex Recreation Corp.

​July 2014 - August 2015

 

• Coordinate trade shows and other events

• Coordinate photo shoots including: booking locations, casting models, permit applications, etc.

• Review, edit, and provide Spanish translations for existing consumer packaging

• Write copy in English and Spanish for new packaging, catalog and web 

• Coordinate with multiple departments to process work orders for sales tools.

• Provide strategic solutions for marketing plans

• Assist with executing PR efforts

• Assist with website re-launch 

• Assist with product line reviews

• Coordinate product samples from China 

• Assist with product placement

 

 

Digital Marketing Assistant. Sinuate Media

​August 2013 - May 2014

 

• Create, update, and manage national and international clients’ editorial calendars for Facebook, twitter, Google+, and LinkedIn  

• Write and manage content for clients’ online posts

• Research web outlets for campaigns encompassing online public relations efforts

• Conduct outreach towards bloggers, trade shows, websites etc. for promotions

• Create, publish and promote online giveaways

• Manage complete email marketing process including writing, set up, and distribution

• Research new technologies and propose ways to use them for clients

• Schedule and publish press materials for clients across social media platforms

• Help establish an internship program for Spring and Summer 2014

• Provide strategic proposals for web publishing division

• Interpret google and social media analytics to aid in decision making

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Marketing Intern. BR Neptune

​Summer 2013

 

• Write blogs to demonstrate thought leadership

• Assist in strategic planning for social media campaigns

• Coordinate live even promotions via Facebook for Big Brothers Big Sisters of Southwestern New Mexico

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Customer Service Associate/ Barista. Hastings Entertainment

March 2012- August 2013

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• Greet and connect with every customer and help influence purchase decisions

• Continually grow knowledge of products, customers, and merchandise

• Utilize information system to locate inventory lists of products and review or create customer accounts

• Maintain department atmosphere according to target customers

• Make drinks in timely manner, precise to customer specifications

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Marketing Chair/ Executive Coordinator. Juarez Orphans

Summer 2011

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• Update website with pictures and other media content

• Call organizations to set up presentation dates

• Create marketing material for speeches and presentations

• Create and maintain social media accounts

• Translate and respond to emails and letters within the organization and externally to supporters and sponsors

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